Facebook Page Analysis

 

Last week's overview

 

 

This week's overview

Accounting of social media goals:

 

1. Maintain a live and active Facebook page by posting to it daily a new tip or a link to new or existing music score.

• Failed to do so at this frequency, but succeeded in posting snippets of scores and personalized news.  Both of these showed immediate resuults in new likes, people talking about posts and apprecaition from composers.

2. Pursue an ongoing relationship with our customers through interaction on Facebook, Twitter and blogs.

• Haven't figured out how to connect to actual customers yet, but hopefully some and more in the future of those liking us on FB are or will be customers or composers.

3. Make my pages compelling by doing the following. This will hopefully help create loyalty between customers and composers.

• frequently adding photos of the title pages from our library of scores
  • See above
• offering tips on either performance or composition by our composers and arrangers.
  • Didn't even try this, but still like the idea.

4. Finally, it is my conviction to be a good manager of my social media presence by monitoring statistics of visits, likes, etc. and adjusting my plan accordingly.

• Still not a very good manager in this respect, but I now have the following tools to do so.
  • FB ad, about which I now have no fear, financial or technical. They are perhaps my best tool for new customers, especially those with whom I can personally connect.
  • FB insights. I still need to follow them more closely and understand them better, but I see how useful they can be.
  • LinkedIn
    • Have made many new contacts
    • Have joined 2 online sheet music groups. One of them has helped me finally be successful in getting permission to arrange copyrwritten music.

Results:

1. More confidence and hope in these marketing tools
2. People who have contacted me or my composers through me.
3. A new vanity FB address.
4. Much improved FB banner.
5. More FB likes and knowledge of how to get more.
6. Two new composers: one 14 year old from a music boarding school in Aberdeen, Scotland and a middle-aged hymn-writer from Argentina.
7. Two offers for my composers for commissioned works and 1 for publication in a sheet music periodical.
8. Addresses of copyright owners.
9. Satisfaction and appreciation from my composers

Plan for the future:

1. Get a partner.
2. Do what I should have done (above).
3. Possibly start paying taxes. (Until now there has been no profit.)